A Favorite Supplier: ImageKind
Since July 2006 I have been using ImageKind.com as my primary resource for managing online sales of fine art prints of my original nature, landscape, wildlife and cityscape photographs.
Before ImageKind I tried to manage order fulfillment by myself here in my studio. The following are the steps that took place:
1) A visitor to my main web site would see an image that he or she wanted to purchase a print of
2) They would select and purchase using my previous service for online credit card orders via buttons and size choices listed below the image
3) I’d receive a notification from my online credit card processor that a purchase had been made as well as the image #, print size selected and shipping address
4) I would fire-up my Epson 7600 large format printer, making sure I had the correct 24″ roll paper loaded and plenty of available Epson Ultrachrome ink cartridges
5) A typical 16″x24″ print, at high resolution and at the top of the line print settings, would usually take about an hour to run
6) I’d manually prepare the print for shipping, rolling and packing it in a shipping tube and then placing that package within a FedEx triangular shipping container
7) I’d go to my online FedEx account and que for a package pick-up
The print would be shipped to the customer along with their receipt as well as some of my promo material
Now here is a lesson in basic economics. Look at all the steps above. Each one has a price tag. Either in the way of my time, material, and/or fees. There was no way I could price my prints high enough to 1) recoup my costs, and 2) allow for a profit margin. Also, the customer has very limited options. They get the print, and that’s it. No mounting, mat or framing. No choices in paper and maybe three size selections.
The process wasn’t much less expensive for me when it came to local walk-in and phone customers. In fact sometimes it would be even more of an expensive proposition when I would hear those dreaded words “can you get it framed for me.” Uuuugggghhhhh !
Now enter ImageKind.com.
For a minimal annual fee, as well as a very low cost per image sold, I have unlimited memory capacity for uploading my high-res JPEG files of the images that I would like to offer for sale as fine art prints, ability to set and mange my own margins, opportunity to create and manage as many separate online galleries as I like, create custom HTML code for each image and gallery and leave the entire credit card processing and order fulfillment process in the hands of the capable staff at ImageKind. Not only that, but customers have a HUGE online selection of custom papers, mats, mounting and frames that can be applied to each and every one of my photographs posted for sale on my ImageKind storefront. In fact any online customer can preview exactly how their selected print will look with their mat and frame choices.
And here’s the best part. I love the print quality and care in shipping that ImageKind provides. In fact it is just as good (if not better) than what I was achieving with my Epson 7600 (which by the way, is for sale as part of my moving/liquidation sale prior to my upcoming move to Texas).
The following is a recent YouTube posting of a Seattle (where ImageKind is based) newscast featuring the president of ImageKind showing just how easy it can be to select and purchase artwork online. Watch it all the way through because at the end Kevin announces a special promo code for free shipping.
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