Seth’s Blog: The Verizon guy who turned down the iPhone
Seth’s Blog: The Verizon guy who turned down the iPhone
Seth Godin has posted two very interesting notes regarding Apple’s iPhone (and yes, I’m getting in line). One of the benefits of all the hoopla surrounding a ground-breaking product introduction to such a potentially huge market is the opportunity to watch and learn how major business decisions are made, how large organizations function and how marketing strategies are formulated. And also the opportunity to see if the big gamble has legs for the long distance race (iPods were an initial flop, but then look what happened), or if it results in a big stink bomb.
My money is on the prediction that the iPhone has legs, and then some. Jobs and Apple now seem to be at the top of their game when it comes balancing innovative technology and products that drive the market (instead of vice versa) with marketing strategy and tactics that were thought to be practically extinct amongst organizations of that size and age.
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