July 19, 2006

ED/PR/NCR/MEDIA- and it was a short bike ride. at Esrati

Filed under: Dayton, Lessons Learned, Marketing, Uncategorized — James Crotty @ 9:08 am

I love the “Press It” feature provided by Word Press. I like it so much I’m going to use it to promote another great blog entry from David Esrati.

In this post Dave mentions one of the top shortcomings of Dayton - our local media, in particular, the daily newspaper and the three local TV affiliates. I couldn’t agree more. I’ve always felt that both broadcast and print media in Dayton produce and write toward the lowest common denominator. In other words, it’s as if they’re all working from the same, old demographic study of their market versus taking a chance and stepping outside the box. Something that is epidemic here in good ol’ Dayton.
ED/PR/NCR/MEDIA- and it was a short bike ride. at Esrati

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