Last night I returned home from a full-day workshop in Cincinnati – PhotoTech by the Ohio Valley Chapter of ASMP – to discover in my mailbox a nice letter and certificate from the Professional Photographic Certification Commission. After taking and subsequently passing a two-hour, comprehensive written examination on technical expertise and successfully submitting 20 images from different commercial photo shoots to a panel of judges for review and approval, I have officially earned the designation of Certified Professional Photographer. Currently there are less than 2,000 professional photographers in the United States who have earned this designation.
Aibrean’s Studio Blog: New Logo Design for Jim Crotty.
April Sadowski is a very talented graphic artist here in the Dayton area. She was a pleasure to work with – professional, thorough and very quick turnaround.
In crafting a new logo identity for my photography business I wanted a design that moved away from the “Ohio” moniker and was more representative of my professional identity as a photographer and visual artist. In my years of being in business for myself, as well as many previous years working in corporate marketing and communications, I’ve learned where my own capabilities stop and where those of an accomplished professional begin. The art of graphic design and logo identity is one area where it’s not smart to attempt on your own. Turn it over to a pro and you will get pro results.
I like using both awstats and Google Analytics in measuring the traffic and sources for both my main site, http://ohiophoto.org, and my business blog, http://calmphotos.com.
There were over 144,000 hits to CalmPhotos for the month of June alone. I can’t emphasize enough the affordable effectiveness of David Esrati’s Websiteology training program and the power of WordPress for blogging for business.
Never again will I waist one dime on phone directory advertising.
The traffic to OhioPhoto.org – I static site I manage on my own using Rapidweaver and Blue Host – is starting to pick-up in traffic again (17,500 for June versus 23,500 for July), even though it had fallen quite a bit behind CalmPhotos.com. It was interesting to note the top keywords used, via this morning’s Google Analytics report, to access this site:
jim crotty photography
photography workshops in ohio
jim crotty picture ohio
ohio photography workshops
photography workshop ohio
photography workshops ohio
That’s the power of good keywording and cross-linking. I rarely post a web-ready image that I haven’t inserted good meta-data. I do this in both Photoshop CS3 and Apple Aperture, through custom export settings.
It’s well worth the extra effort.
And another advantage to getting up early to check my web stats is the opportunity to step-out on my back porch and capture a scene like this –