Opportunity ? Storefront art project seeks to attract new businesses downtown

Storefront art project seeks to attract new businesses downtown

This could be a good opportunity for artists in the Dayton area, but the artist needs to consider what his or her expenses are when it comes to printing, framing, displaying, transport, time for set-up and take down, etc., etc. I’m suggesting that individual artists consider the potential return on such an investment.

Sometimes the only results are more requests to donate work for  . . . “exposure,” and on it goes.

This is not to say such results will hold true for other artists. This particular opportunity in Dayton could very well could lead to a prominent installation and profitable print sale. I like to think the quality and originality is what will sell the work, but I have my doubts when it comes to the local “art community.” I’m just suggesting to closely look at upfront expenses and then weigh and measure as to the potential return.

Art is business, no matter what the medium. The individual artist eventually must come to that realization and then press this fact with local art gallery owners, decorators, non-profit organizations, etc. When the local gatekeepers refuse to respond with consideration and respect of the artist as a professional then it’s time to seek victories elsewhere.

Too many times in Dayton I’ve experienced situations where people assume an artist can easily afford to give away his or her work for nothing. Once a particular artist has been labeled as such the damage is done and the local market turns toxic. Lesson learned and time to move on.

But this very well could be worth looking into.

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