Promoting Photography Online and the Importance of Good Metadata

I like using both awstats and Google Analytics in measuring the traffic and sources for both my main site, http://ohiophoto.org, and my business blog, http://calmphotos.com.

There were over 144,000 hits to CalmPhotos for the month of June alone. I can’t emphasize enough the affordable effectiveness of David Esrati’s Websiteology training program and the power of WordPress for blogging for business.

Never again will I waist one dime on phone directory advertising.

The traffic to OhioPhoto.org – I static site I manage on my own using Rapidweaver and Blue Host – is starting to pick-up in traffic again (17,500 for June versus 23,500 for July), even though it had fallen quite a bit behind CalmPhotos.com. It was interesting to note the top keywords used, via this morning’s Google Analytics report, to access this site:

jim crotty
jim crotty photography
photography workshops in ohio
jim crotty picture ohio
ohio photography workshops
ohio photography
picturesqueohio.com
photography workshop ohio
photography workshops ohio
picturesque ohio

That’s the power of good keywording and cross-linking. I rarely post a web-ready image that I haven’t inserted good meta-data. I do this in both Photoshop CS3 and Apple Aperture, through custom export settings.

It’s well worth the extra effort.

And another advantage to getting up early to check my web stats is the opportunity to step-out on my back porch and capture a scene like this –

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