Category Archives: Product Photography

Jim Crotty Introduces Consulting and Training Services for In-House Product Photography

Recently I have been providing onsite consulting services to firms interested in improving and enhancing – or even just starting – their own in-house product photography studios and capabilities. I thoroughly enjoy these opportunities to show companies how they can improve the online appearance of their product lines by not only recommending the right equipment but offering the right training for their staff to shoot exceptional product imagery, from capture to edit to posting. If your firm would like to break away from stock images or lackluster photographs of your products I can help! Additional information @ http://jimcrotty.zenfolio.com/consulting-services. I’d be happy to provide a free estimate over the phone or via email.

Knowing the Client’s Client | Photography for Company Web Sites and Social Media

When completing photographic assignments for a client’s marketing and web site, I strive to capture the light and setting that is best suited for the particular product or service being advertised. To do so requires more than just technical skill. It requires an understanding and appreciation of the client’s clientele and their customer service goals. This was my goal while photographing the newest additions to the accommodations at The Inn and Spa at Cedar Falls in Hocking Hills, Ohio last week, the “yurts.” These structures are a beautiful and unique combination of both framed tent with all the comforts of a completely furnished cabin.

With this particular assignment I wanted to convey the atmosphere of the “glamping” experience – glamorous camping – but including in the imagery both the comforts of the yurts and the intimate connection to the natural surroundings. With The Inn being a client of my photography services since 2003, as well as the location for both my autumn and spring nature photography workshops, I was very familiar with the “guest experience” goals of such a special retreat location in this beautiful area of Ohio. Another goal of the assignment was to capture the natural light of the setting of the yurts throughout the progression of the day, from morning to afternoon to dusk to evening.

In today‘s world of so much of a company’s products and services being visually communicated via the web and social media it’s vital to invest in photography that will do just that – convey the essence of the experience through professional imagery that both reflects the uniqueness of what is offered and a commitment to the customer who will likely return. again and again.

Newly constructed yurt accommodations photographed at The Inn at Cedar Falls in Hocking Hills Ohio. Photography for marketing and web site.

Food Photography | Tough on an Empty Stomach

Two things I’ve learned when it comes to assignments for food photography – 1) photographs best immediately out of the kitchen, and 2) can be challenging when the stomach is empty, which for me is pretty much all the time. That’s a little secret about Weight Watchers. You never finish. To make it work you have to stay on it, and on and on.

Last week I had the opportunity to photograph the very tasty and healthy offerings of Delisheee Yo Original Tart Frozen Yogurt and Superfood Snack Shop, my neighbor next door here at my studio/gallery location on Hilton Head. All-organic ingredients, Chef Catherine performs her culinary magic proving over and over again that healthy and natural can be just as good tasting (I argue more so) than anything fried, loaded with butter and packed with way too many fat grams and calories. I very much appreciate the opportunity to capture photographically the delectable goodness that is Delisheee Yo.

Photography Services for Owners of Private Aircraft

One of the few upsides to a down economy is the number of individuals and businesses looking to sell property and various assets. I say “upside” from a professional photographer’s point of view, that being the opportunity to provide photography and digital imaging services that will present property listed for sale – both online and in print – in the best light possible and for the most visual impact. First impressions count, but with marketing products and services on the web, first impressions are EVERYTHING.

Private and corporate aircraft provides the perfect example. I recently I had the opportunity to provide exterior and interior photography of a Cessna Citation located at the Dayton South Airport. The owner was very supportive and helpful, graciously allowing me to use some of the images from the photo shoot for a promotional piece marketing my services for this niche in commercial assignment photography.

One of the key benefits of hiring my photography services is clearly listed in the flyer – ‘respectful of client property and privacy.’ Over the last seven years of being a full-time, professional photography I’ve completed photo shoots for a wide variety of both corporate and editorial clients. Also, I come from a corporate background, so I like to think a bring a bit more to the table than just the ability to deliver great images.